Perceived Threat discards misperceptions

Brandcenter student Dorado Quick (above) recently launched the Perceived Threat campaign to peacefully address societal misperceptions and labels. A blank space on the campaign’s apparel allows the owner to address the aspect of their identity that makes them a “threat” beneath the Perceived Threat tagline.

Published with The Commonwealth Times

Awarded Second Place for Personality or Portrait Photo Virginia Press Association in 2016